Mutsevelü Phesao, founder of TSIVI SELF CARE PVT. LTD., has transformed from a biochemist to a pioneering skincare entrepreneur. Her journey began with a personal quest for healthy skin.
Phesao, who has sensitive skin prone to reactions from harsh compounds and dust, initially tried various market products, including high-end brands, but these only aggravated her condition. Driven by necessity and encouraged by a close friend, she started formulating her own skincare solutions. What began as an effort to find suitable products for herself soon extended to her family and friends, whose positive feedback and continued orders encouraged her to expand her production.
Phesao’s academic background is impressive. She holds a Master’s degree in Biochemistry and completed a two-year education course at Rayalaseema University. To further her expertise, she trained in Advanced Cosmetic Science at the Institute of Personal Care Science in Coolum Beach, Australia. Over the past five years, she has honed her skills in personal care formulation, leveraging both her professional knowledge and personal experiences.
After nearly four years of rigorous research and experimentation, Phesao introduced her own line of skincare products. She meticulously studied each ingredient’s benefits and uses, ensuring that her formulations were both gentle on the skin and environmentally friendly. Today, she has developed over 30 products, including niacinamide serum, vitamin C serum, toner, sunscreen, moisturizing cream, cleanser, face bar, and essential oils.
Phesao’s journey was fraught with challenges. She encountered numerous failures during the formulation process and often considered giving up. However, her determination and problem-solving skills kept her going. After five years of persistent effort, she succeeded in creating effective skincare solutions for sensitive skin.
Currently, 50 percent of Tsivi Self Care products are sold online through Instagram, 30 percent through regular customers, and 10 percent in stores. Phesao’s vision is to empower individuals with sensitive skin by providing effective skincare solutions that boost their confidence. “My goal is to reach out to those who are feeling low because of their skin and give them the confidence to face the world. Because anyone can achieve anything if they are confident, and good healthy skin is one of them,” she shares.
Mutsevelü Phesao’s transformation from a biochemistry graduate to a successful skincare entrepreneur is a testament to her dedication, resilience, and innovative spirit. Her brand, Tsivi Self Care Pvt. Ltd., is revolutionizing the skincare industry in Nagaland and beyond, offering safe, effective, and environmentally friendly products. With the support of programs and her unwavering commitment, Phesao continues to inspire and uplift individuals with sensitive skin, helping them achieve confidence and success. The startup is currently incubated at the YouthNet Incubation Centre and is a beneficiary of SISFS.
